Apresentação do curso:
The global bachelor’s degree in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal taught in English.
It is future oriented, internationally minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a high skilled team of professors with international experience & know how. It also stimulates students international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.
The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies including startups, small to medium sized companies and multinationals.
Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies and develop digital marketing strategies.
Saídas Profissionais:
- Market Analyst and Research
- Brand Consultancy
- Brand Management
- Pricing Analyst
- Digital Marketer
- Sales and Promotions
- Advertising
- International Business
- Consultancy
- Marketing Management
Tags: graduação, IPAM, lisboa
