Apresentação do curso:
The world is moving at a very fast pace and modern business is increasingly global. This Master was specially designed to meet the needs and trends of the global marketplace.
It is an innovative academic experience with its international scope, multicultural classroom environment, intensive learning dynamics, and strong links with industry. Students learn together with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing in the context of sophisticated and demanding consumers, digital revolution, and globalization.
The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process.
This Master aims at developing students’ competencies to become marketing professionals equipped with the knowledge and skills needed to build a successful career in settings where a global outlook is deemed as essential.
Potential careers include: International Marketing Manager; Business Development Manager; Market Research Analyst; Global Product Manager; Digital Marketing Strategist; Brand Manager; Strategy Consultant; Marketing Partnerships Manager; Customer Engagement Manager; Transformation and Innovation Manager.
Tags: IPAM, Mestrado, Porto