Apresentação do curso:
This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal taught in English.
It is future oriented, internationally minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a high skilled team of professors and staff. It also stimulates students international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.
The academic model is based on a strong practical component, where students respond to real business challenges from companies, such as McDonalds, National Geographic, PwC or Branditnext.
Students also have the opportunity to participate in national and international competitions like Spot Games Santa Casa and Global Management Challenge, the world’s largest strategy and management competition.
Be whatever you want to be with a Global Bachelor in Marketing from IPAM!
The graduated student will be able to perform in the following areas:
- Market Analyst and Research
- Branding, Consultancy
- Pricing Analyst
- Product Management
- Digital Specialist
- Strategic Marketing
- Sales and Promotions
- Chief Marketing Officer
- Marketing & International Business